– Portfolio –
Website and Logo Mark Overhaul
Multi-Brand Corporate Identity
Project Management & Art Direction
ECI Healthcare Partners was an organizational brand created after the parent brand Emergency Consultants, Inc. and it's sister companies outgrew their identities.
A solution was required that allowed multiple brands to be sold as an integrated family to potential hospital executive clients, while allowing each individual specialty brand to also stand on it's own.
The goal was to come up with a visual solution that was flexible enough to stand on it's own while simultaneously coordinating in a harmonious way. It was important that the brand allowed for continued growth with the addition of future brands.
This was a big undertaking. That required a complete overhaul of 40 years worth of literature, messaging, brand guidelines, complete website development, and communications coordinated for both employees and clients at multiple levels.
Learn more about the ECI Healthcare Partners Website here.